The first wave of enterprise AI was all about the model. The next wave is about the data. Specifically, the unstructured data you already have.
From transcripts to PDFs to policy memos, unstructured content holds the nuance, decision logic and institutional knowledge that AI systems need to generate accurate, grounded and useful results. But for most organizations, this content remains a dark zone—scattered, untagged and underutilized.
Here’s the paradox:
80–90% of enterprise data is unstructured
But most of it is never reused or made discoverable
And without governance, it introduces more risk than value2
The opportunity?
Turn this forgotten content into a strategic asset.
In this playbook, you’ll see how Collibra automates the enrichment and governance of unstructured data at scale to drive faster discovery, better compliance and improved AI performance across the board.
AI can’t succeed without trustworthy data. And that starts here.
