How refreshing: Heineken tames data chaos and democratizes insight

The world’s most international brewer was launching a new strategy to drive sustainable growth, including creating new revenue sources. As part of the strategy, they sought new insights into what products, services and brand experiences would delight customers. Efficient operations are also a key driver for sustainable growth, and Heineken needed insights to improve supply-chain efficiency, production and packing line logistics, and forecasting.

But it would be a challenge. With over 80 operating companies — including many acquisitions — and a diverse set of global suppliers, Heineken had an incredibly complex data landscape. The OpCos managed data autonomously and with different technologies.

Heineken deployed the Collibra Platform to gain visibility, import data standards, clean data, and maintain yearly reapproval cycles. It also helps them understand the data’s business case, related business terms, rules and ownership hierarchy. Collibra also integrates with other tools Heineken uses, including SAP and Microsoft Power BI.

And then they gave access to all 85,000 employees: a one-stop shop to access data and insights. It’s their foundation for Data Confidence.

Data Confidence is closer than you think

Unified governance is the basis for Data Confidence.

Investing in creating a foundation that unifies governance across every source, system and app will hand you a big payoff. It lets you accelerate and strengthen new data cases right now, and perhaps more importantly, grab first-mover advantages when AI opportunities arise.

If you’re thinking about what to do next, we’d love to talk. The Collibra Platform delinks governance from systems and sources — to give you visibility, context and control throughout the full data cycle, from every data producer and consumer, from input through output.

We’re also the first vendor to offer an integrated AI governance solution that creates active links between datasets and policies, models and AI use cases so you can easily catalog, assess and monitor every use case and associated dataset.

Gain data confidence now

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