Both data governance and AI governance can effectively address the growing challenges financial institutions face, but fully understanding the "why" behind these programs is crucial for success.The essence of any program extends beyond just governance, it's about value. Governance is the “how”; it determines the way initiatives are managed, the rules of engagement and guidelines that are set up to ensure they are executed well. However, the 'why', the reason you embark on these endeavours in the first place, is inextricably tied to the value they bring to your organization and the citizens you serve. This value is not just in terms of dollars spent or saved, but also in the form of benefits to stakeholders – time savings, delivering new services or offerings, enhancing customer experience and others. Any initiative, be it data governance or otherwise, is a value-driven endeavor.