Step 1: Set the vision

Start with your why

Building a data-driven culture requires identifying your organization’s priorities, aligning them to use cases, understanding challenges and quantifying expected outcomes. Make sure to prioritize high-impact,
feasible use cases.

What is your organization's top strategic initiative?

Enhancing customer experience
Optimizing operational efficiency
Driving transformation and innovation
Improving risk management and compliance
Expediting new product introduction

Identify and prioritize use cases aligned to the strategic initiatives you selected above

Customer 360 views
Personalized marketing and product offers
Cross-channel customer service
Process automation
Infrastructure and asset management
Product lifecycle management
Regulatory compliance
Data privacy management
Fraud detection and prevention

What are your top data sharing-related concerns or challenges related to the use cases you selected?

Low visibility of data across the organization
Limited understanding/low data literacy
Increasing data privacy regulatory requirements
Lack of trust in data-driven business decisions
The inability of data consumers to efficiently access data

Now that you’ve identified priority use cases, we recommend choosing one use case to pilot your strategy and help sort through any issues along the way.

Which use case
will you start with?

In the following sections, we’ll develop
your action plan.