Prediction #2
Data products become a competitive advantage

What began as a buzzword is now a business imperative. In 2026, data products will mature from conceptual frameworks into market-defining differentiators.

Organizations that treat data as a product—not a byproduct—will create tangible value. These data products will drive faster decisions, power AI models with higher-quality inputs and unlock new revenue streams through internal and external marketplaces.

As we saw in 2025, data product thinking reshapes how enterprises approach architecture, ownership and collaboration. In 2026, the companies that operationalize it will lead their industries.

Among enterprise decision-makers, 56% see improved trust and consistent data as one of the main benefits of a data-as-a- product approach.

Source: Forrester, ‘The Rise of Data Products.’ August 2025.

Collibra POV:

Our platform unifies governance across every data source, allowing organizations to productize, monetize and realize the value of their data confidently. With our semantic graph, data quality and marketplace capabilities, you can accelerate all your data and AI use cases, without the risk.